The studio
Small by design.
Exacting by nature.
Philosophy
Founded in Clerkenwell, Northern Line is a senior team of strategists, designers and engineers.
We keep our client list deliberately short so that every commission receives the attention of the people who founded the studio. No hand-offs, no templates — only work made specifically for you.
The founder
A background in design, a belief in craft.
Northern Line was founded by Amiri Karim after years spent designing for brands across London. Frustrated by websites that looked generated rather than designed, Amiri set out to build a studio where every project is shaped by hand — from the first sketch to the final line of code.
That background blends brand thinking, visual design and web development, which means you work directly with the person designing your site. No account managers, no outsourcing — just clear conversation and work you can be proud of.
What we do
We design and build bespoke websites, refine brand identities and create digital experiences that attract the right clients.
Who we work with
Independent businesses, hospitality, property, architecture, beauty and professional services who want to look established.
What you get
A fast, beautiful, mobile-ready website, written and optimised to be found on Google and to turn visitors into enquiries.
Approach
How we work
Listen
We begin with conversation — understanding ambition, audience and what must never change.
Define
A clear strategic foundation: positioning, narrative and a single guiding idea.
Craft
Design and engineering in close partnership, refined until nothing is superfluous.
Steward
We stay close after launch, nurturing the work as the business grows.